We are proud to share that LeClair has been selected for Positive Luxury certification, marking an important step in our journey as a conscious skincare brand.

For us, luxury has never been about excess. It is about care, quality, intention and responsibility. From the beginning, LeClair has been built around a simple belief: skincare should deliver visible results without compromising your values.

Being selected by Positive Luxury is a meaningful recognition of that commitment.

What Positive Luxury Stands For

Positive Luxury is a globally recognised sustainability platform for luxury brands, best known for its Butterfly Mark certification. The Butterfly Mark is awarded to luxury brands that meet high standards across people, nature and business, giving customers greater confidence in the brands they choose.

The certification process includes an ESG+ assessment, performance improvement, review and certification, followed by ongoing progress.

For LeClair, this is not simply a badge. It is a process of accountability.

A Natural Step for LeClair

LeClair was created for people who want skincare that feels beautiful, performs effectively and reflects the way they choose to live.

Our range is entirely vegan, never tested on animals, and developed from over 25 years of clinical skincare expertise. Every ingredient is chosen for a reason. Every formula is designed with purpose. Every product is made to respect both skin and standards.

That is why Positive Luxury feels like such a natural fit.

It reflects the direction we have always believed beauty should move towards: more transparent, more responsible and more considered.

Luxury With Proof

Today, customers want more than beautiful packaging and elegant claims. They want to know what sits behind the product.

They want to understand how it is made, what it contains, what it avoids and whether the brand behind it is genuinely committed to doing things better.

Positive Luxury’s Butterfly Mark is designed specifically for luxury brands, helping to validate sustainability progress through an independent framework.

For LeClair, being selected for the certification journey is an opportunity to demonstrate the care, responsibility and integrity that sit behind every product we create.

Beauty That Feels Right

LeClair has always believed that skincare should feel luxurious, but also honest.

It should be clinically informed without feeling cold. It should be vegan without compromise. It should be effective without relying on unnecessary noise. And it should allow customers to feel confident that their beauty choices align with their values.

Being selected for Positive Luxury certification is another step towards that future.

A future where luxury is not only defined by how something looks or feels, but by the responsibility behind it.

Discover LeClair

The LeClair Essential Range is available online at leclairskincare.co.uk and in-store at John Bell & Croyden, 50 Wigmore Street, London W1U 2PY.